LAHORE: The Pakistan Super League (PSL) has successfully sold its international media rights for the upcoming 11th edition, marking a significant milestone in the league’s global expansion—even with the termination of rights for the Indian region.
Preparations for PSL 11 are progressing steadily, with the tournament scheduled to be held from March 26 to May 3, while the player auction is scheduled to take place on February 11.
The one-year contract for global media rights, excluding India, has been awarded to Wally Technologies, which has outbid PCB’s reserve price.
On a comparable basis, the deal represents a 149% increase in value over the previous cycle, highlighting PSL’s growing brand value and international reach.
PSL CEO, Mr. Salman Naseer expressed his satisfaction at the outcome, highlighting the league’s expanding influence and business potential.
“We are very pleased with the outcome of the international media rights sale, which has delivered a significant 149% increase over the last cycle for the same territories. This growth confirms the PSL brand, its competitive quality and its increasing appeal to cricket fans worldwide.
The PSL continues to attract strong global interest and this deal reinforces our confidence in the league’s long-term commercial trajectory and its ability to deliver value in various international markets.
We are grateful to Wally Technologies for breaking past records. The continued rise in international media rights value reflects the collective efforts of owners, players and stakeholders that have helped position PSL as a globally recognized cricket property.”
The winning bidder, Wally Technologies, also shared its excitement to partner with PSL. CEO Muhammad Ahsan Tahir described the achievement as a milestone for Pakistan’s innovation and technology:
Ahsan Tahir, CEO, Wali Technologies said, “This is a win for every Pakistani who believes in ‘Made in Pakistan’ technology.” “This is just the beginning of our HBL PSL journey. We have a lot of plans and we want everyone to look forward to everything Volley is going to do.”
Since its inception in 2016, PSL has established itself as Pakistan’s premier sports brand and an integral part of the global T20 cricket ecosystem, showing steady business growth across media rights, sponsorships and digital platforms.
The PCB and the PSL management are committed to enhancing the international broadcast experience and expanding the reach of the league, ensuring that fans around the world can experience PSL on an unprecedented scale.