LAHORE: The ongoing Pakistan Super League (PSL) 11 has surpassed the previous 10th edition of the tournament on the digital front by garnering over 3.37 billion impressions during its first 22 matches, the Pakistan Cricket Board (PCB) shared on Thursday.
According to the Cricket Board, the eight-team first 22 matches between March 26 and April 13 garnered 1.1 billion views, over 2.03 billion minutes watched and over 3.37 billion impressions from nine live content.
The numbers depict a significant uptick in the pageant’s appeal digitally, beating the previous records of the landmark 10th edition, which garnered 2.87 billion impressions, 1.3 million minutes of watch time and 1.4 billion views from live streaming and non-live content.
| Metric | PSL 10 | PSL 11 |
| Competitions | 22 | 22 |
| records | 2.87 billion+ | 3.37 billion+ |
| Time to watch | 1.3 billion minutes | 2.03 billion minutes |
| Content type | Live Streaming + Archived Content (Global) | Archive content only (global, not live) |
| Total Digital Views | 1.4 Billion+ (Archive + Live Streaming) | 1.17 billion+ (archive – non-live only) |
It is pertinent to mention that live streaming statistics of PSL 10 excludes Pakistan, United Kingdom, India, North America, MENA, Bangladesh, Sri Lanka, Nepal, Afghanistan and African regions, while the live streaming data of the 11th edition of the marquee league is yet to be announced.
Further, PCB also shared a breakdown of the views garnered by PSL 11 so far, as it emphasized that the growth reflects the continued shift towards short-form, mobile-first, on-demand PSL content consumption.
Breakdown of non-PSL 11 live content distribution across platforms: